The month-long mass contact programme to be carried out across the state was kicked off by Chief Minister and BJD chief Naveen Patnaik at Samantarapur Nuagaon area here on the occasion of Gandhi Jayanti.
The padayatra proramme is aimed at informing people about state government's welfare programmes and also the Centre's "neglect" particularly on the Mahanadi river and Polavaram issues, Patnaik said.
State tourism Minister Ashok Panda said the padayatra, launched in Ekamra Assembly constituency in presence of the chief minister and other senior leaders, was not just confined to the march, but would be turned into a "Sankalp Yatra".
The march would be undertaken for a month by the party leaders in every block and panchayat throughout the state for which 147 party observers have been appointed.
Apart from highlighting the Mahanadi river and Polavaram issues during the programme, the ruling party would also tell people about alleged reduction in flow of Central funds to Odisha, senior BJD leaders said.
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