Blaupunkt launches first brand shop in India

Image
Press Trust of India New Delhi
Last Updated : Jul 14 2014 | 6:51 PM IST
German car infotainment major Blaupunkt today launched its first brand shop in India as part of the company's strategy to scale up its distribution and reach across the country.
Located in Kochi, the shop will display the company's entire product portfolio as well also help the customers chose right products by providing expert advice.
"The Blaupunkt brand shop enables us to get closer to the customer, thereby helping us understand their requirements better. We aim at launching 20 more stores in the next two years," Blaupunkt CEO Lars Placke said in a statement.
The shop is owned by the Topmost group, the authorised distributors of Blaupunkt in Kerala.
"We are extremely glad to launch our first brand shop in India as an excellent platform for customers to experience Blaupunkt's premium sound, multimedia and navigation products and get customised solutions that enhance their driving experience," Blaupunkt India Director Pankaj Jagwani said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 14 2014 | 6:51 PM IST

Next Story