The ball has shades of blue, orange and green and the stars on it reflect the vibrancy and flair associated with the game in the Mecca of football.
Brazuca is the 12th ball created by sportswear giants adidas but its last World Cup creation, Jabulani, which was used in the 2010 competition in South Africa, was heavily criticised for its unpredictability in the air due to its lighter weight.
Talking about Brazuca, Tushar Goculdas, Brand Director - adidas India said, "The ultimate football tournament comes to the home of football, Brazil - it does not get any bigger than this. We kicked off our World Cup campaign with the launch of an exciting line-up of products. The essence of Brazil is represented through the most iconic symbol of the World Cup, Brazuca - the official match ball."
The technology involves a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure that will provide improved grip, touch, stability and aerodynamics on the pitch.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
