To create awareness for breast cancer, Bipasha and Milind Soman have teamed up for an initiative 'Pinkathon 2012', a running event for women.
"I am delighted to be part of this effort to raise awareness about breast cancer. I hope the people of Mumbai support us. Breast cancer is a much neglected ailment in India, most women don't take it as seriously as they should," Bipasha told reporters here.
"And events like this will only help making women more aware and alert about this disease," she said.
An event management company, Maximus Events, led by fitness enthusiast Milind Soman along with Reema Sanghavi, Managing Director of Maximus Events, today announced India's first ever 10km run for women named 'Pinkathon
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