Brewery seeks to end uproar over Gandhi beer name, label

Image
AP Woodbridge (US)
Last Updated : Jan 09 2015 | 2:20 AM IST
A brewery that drew condemnation in the US and India for its beer that carries the name and likeness of Gandhi says it has received threats and is seeking a way to end the uproar.
New England Brewery of Connecticut posted on its Facebook page yesterday that the Gandhi-Bot beer was intended "to include the things and people in the world that have inspired us." It says it's now looking for a way to "amend this situation."
The company said it's been the target of unspecified threats and "some truly hurtful assumptions" about its employees.
Critics said they were appalled that the likeness of Gandhi, who favored prohibition, would be used for commerce, particularly to promote beer.
A brewery representative did not immediately respond to an email seeking more information.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 09 2015 | 2:20 AM IST

Next Story