'Bringing Elevators to Life' - Polo Elevator's Unique Marketing Strategy Revolutionising the Market

/ -- Marketing a product has been a challenge for every brand unless the product is unique or revolutionary. But the ones who are launching either an upgrade or the same product with a USP need a marketing strategy that requires in-depth knowledge, clarity of what they are addressing with the product and of course, the demographics.

But if a company is branding a product which doesn't possess a natural element of marketing which a strategist can take advantage of, it becomes a challenge. Some products need more research to develop an insight that can then be marketed.

The best example is of the Adhesive which was marketed by Pidelite. The insight they developed upon is the property of adhesive to it makes things stick.

The Chairman of Polo Elevators, Mr. Umang Bansal and the Managing Director Mr. Gaurav Bansal, addressed the challenge they faced while strategizing about elevators as a product, especially over social media which they recently turned to for brand awareness and marketing. He said, "The challenge was real but our team took it with a sportsman spirit. We have now introduced a new side to an elevator, which was there but not explored."
About Polo Elevators Pvt Ltd:
With the use of our innovative ability and years of experience, Polo Elevators remained a pioneer in the vertical transportation industry since its inception. The Company's imaginative and creative soul spoke to by generation which calls for World-Class lifts and technologies. For more information, please visit: http://www.poloelevators.com/