Britannia aiming to be a total foods company: Berry

FMCG major Britannia Industries today said it is aiming to be a total foods company, which formed the long-term strategy of the primarily biscuit manufacturing firm.
"Our long-term strategy is to make Britannia a total foods company and we are drawing up a plan towards that," Managing Director of Britannia, Varun Berry said.
Berry, who became the MD of the company in early 2014, said the management was working on adjacent categories where Britannia could do extremely well.
The plans were not yet finalised, Berry told reporters here.
The company was spending Rs 200 for setting up new greenfield units, one each in Tamil Nadu and Bangalore, besides expanding the capacity of the Gujarat plant.

"The projects will be completed within December this year," he said.
Berry said there was a need to set up big scale plants to consolidate operations.
The present production capacity was eight lakh tonnes per annum, while growth in volume sales was 10 per cent each year.