Russel Erwood was officially dubbed Erwyd le Fol (French for 'fool') during an event in the main square in Conwy, north Wales, yesterday which included falconry, knights and a parade.
The 34-year-old had to complete three challenges to get the job: juggling daggers blindfolded, balancing a sword on his chin and making a gold coin disappear during a conjuring trick.
Erwood followed his tasks by balancing a blazing barbecue on a wooden pole down by the town's quayside, a stunt known as "The Burning Brushes of Beelzebub".
The market town's previous jester -- Tom le Fol -- was appointed by King Edward I of England, who was besieged by the Welsh within the town walls over the winter of 1294-1295.
"It's a huge honour to take up the role of town jester -- there aren't that many around," Erwood, a professional magician and circus performer, told AFP.
Erwood undertook his trials under the watchful eye of an executioner equipped with a large medieval axe to administer justice in case the postulant failed any of his tasks.
Erwood will sport a hood with donkey ears as part of his traditional 13th-century jester's outfit when he attends official functions.
He will perform tricks around the town while putting on two shows a day, three days a week until August 29.
