Business paper 'Mint' turns broadsheet

Business newspaper Mint, known for its compact 'Berliner' format, was today relaunched as a broadsheet to meet the needs of the "digital era".
The new format of Mint, launched by Hindustan Times media group in 2007, will comprise navigational aids, wraps, long- form narratives, and data stories that in many ways define what a newspaper should be in the digital era, the company said in a statement.
"The new Mint is simply a contemporary newspaper for the coming digital era," it said.
In 2007, when Mint launched, print was a dominant medium.
It still is, but the digital medium is growing fast. The new Mint is simply a contemporary newspaper for the coming digital era.

Back in 2007, when the approach of most business papers was to give readers less of more (or sketchy stories, often no better than headlines, on a lot of topics), Mint's response was to do more of less (in-depth analytical pieces on substantive issues). Circa 2016, readers are demanding more of more for two reasons: there has been an increase in the number of issues that matter to them; and they would prefer to get everything they need from a newsroom they have come to trust as an accurate and authoritative chronicler and analyst of the business and economy.

To achieve this, Mint has had to transcend the limits of the Berliner format it popularized in India and become a broadsheet, albeit one with the navigational aids, wraps, long-form narratives, and data stories that in many ways define what a newspaper should be in the digital era. Mint and Mint's digital platform Livemint.Com will complement each other. In effect, this isn't just a cosmetic change in design and size, but a fundamental rethink of a print product and in terms of content too.

The new Mint will expand its focus to bring its brand of clear, authoritative writing. Readers will discover in the coming days and weeks how the changes in the Mint help them stay informed in a rapidly changing world.
Commenting on the launch, Rajan Bhalla, Group CMO HT Media Limited said the new Mint is going to be the most awesome read with high quality, superior and credible journalism on one side and great packaging & design on the other. In the new avatar it's going to be wider, broader and deeper with an innovative backless design comprising two front pages. Our refreshed positioning on the back of the promise of 'Mint being the most awesome daily' will be 'Mint or Nothing'.