"CARER Program" to raise funds via Ketto for cancer patients

"CARER Program", which is into cancer recovery and rehabilitation, is in the process of partnering crowdfunding platform Ketto to raise funds for providing therapies to patients who cannot afford treatment, its founder Samara Mahindra said today.
"Ketto approached us and said we would like to work with you and raise funds for your cancer patients who cannot afford treatment. So, we are in the process of partnering with Ketto. It will be a very big campaign, and I don't think any other firm has done this ever previously in India," she told PTI here.
She said the firm was looking at raising Rs. 15 to 16 lakh through crowdfunding to provide therapies under "Carer Program" to 30 patients for 30 days.

Mahindra, who had a stint at Tata Memorial Hospital in Mumbai, is looking at forging a tie-up with a foundation or a hospital to give "Carer Program" supply of patients.
She expects to kickstart the campaign by next month as soon the firm gets 30 patients on board.
She said she believes in personal touch in providing treatment to patients, and hence the firm has a cap on the number of patients to be treated.
Mahindra also has another year-on-year programme up her sleeves to provide therapies under "Carer Program" by tying up with one of India's biggest foundations which works closely with Tata Memorial Hospital.

"The foundation helps at least 500 women suffering from gynaecological cancer. They would like to get us as Carer Program to provide these therapies to them in the hospital itself. Our specialists will come once or twice in a month and work with them," he said.