Casio Runs Awareness Drive Against Selling of Their Counterfeit Products

/ -- Casio, a leading lifestyle brand in the country, is aggressively running awareness drives to fight the counterfeit markets in India and caution the retailers to desist from such crimes. In order to educate consumers, Casio India regularly conducts awareness programs through various platforms to enable consumers to identify the genuine Casio products.

Umesh Kumar Gupta, Legal Head of Casio India said, "The sale of counterfeit products not only affects the business and the brand image but also affects the rights of unwary consumers who end up purchasing the counterfeit products believing it to be a genuine product of Casio. Hence the brand enforcement is been looked at very seriously by Casio. To the significant extent, the brand has been successful in its drive to clean up the counterfeit markets in the past through the raid actions."
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