The banners have been put up in over 60 locations, covering 98 bus shelters in Chennai.
Slogans specific for each target audience segment like youth, women and men are embossed on vinyl banners and pasted on the front-top portion of the bus shelters, Tamil Nadu Chief Electoral Officer Rajesh Lakhoni said in a statement.
For example, one such banner targeting students says, "Karthi and his friends are 100 per cent ready to bunk classes, are they ready to vote? get ready now to vote 100 per cent, to register your names log on to
Banners have been put up at bus shelters near Queen Marys College, Quaide-E-Millath College, EVR Salai, and Anna Salai.
