The upcoming autobiography of Robert Iger, the CEO of The Walt Disney company, will take readers through the success journey of the media and entertainment conglomerate, as the man behind it discloses what it takes to lead a multi-billion dollar empire, publishers Penguin said.
In "The Ride of a Lifetime", Iger shares his leadership lessons from more than twenty years at Disney, during which he has tripled the company's share price, acquired Pixar, Marvel, Lucas Film and 21st Century Fox, and taken on the advances of Netflix and Amazon.
One of Time's most influential people of 2019, he talks about the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
"Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history.
"His vision came down to three clear ideas: recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger, think global and turn Disney into a stronger brand in international markets," Penguin said in a statement.
Having led 2,00,000 employees of Disney, Iger says the principles necessary for true leadership include optimism, courage, decisiveness and fairness.
"The ideas in this book strike me as universal, not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives," Iger writes.
The book will also explore why thoughtfulness and respect are integral to running a business, while taking a look at Iger's "decency-over-dollars" approach that has become the bedrock of every project and partnership he has pursued -- from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
