The aluminium cladding, called Reynobond, was made by US company Arconic and had a polyethylene core, which the reports said was slightly cheaper than fire-resistant models by the same manufacturer.
It was fitted by a company called Harley Facades, which has put out a statement following Wednesday's blaze saying: "We are not aware of any link between the fire and the exterior cladding of the tower."
The residential tower was built in 1974 and had been extensively refurbished in works that were completed last year.
"It's because of the fire and smoke spread. The FR (version) is fire-resistant. The PE is just plastic," the salesman was quoted as saying.
The paper said the fire-resistant Reynobond panels sell for 24 pound per square metre (USD 31) - only 2 pound more expensive than the version used.
Arnold Turling, a member of the Association of Specialist Fire Protection, told The Daily Telegraph that the panels acted as a "wind tunnel".
"Any burning material falls down the gaps and the fire spreads up very rapidly -- it acts as its own chimney," he was quoted as saying.
The Daily Telegraph listed several other fire safety concerns about the building, including the lack of a central sprinkler system and missing fire doors.
It added that former prime minister Margaret Thatcher had eased building regulations in 1986, and that a review of laws promised after a council house fire that killed six people in 2009 had never been carried out.
Grenfell Tower residents had expressed a series of concerns to the local council, including the lack of sprinklers and the fact that it had a single staircase - a common feature of 1970s tower blocks.
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