Clinton, seeking to become America's first female president, announced her candidacy in a video posted online Sunday and left by van on a trip from her New York home to Iowa, the Midwestern state whose caucuses kick off the long, state-by-state nomination contest.
She was touring a community college and holding a round-table discussion with students and teachers today in the town of Monticello.
"I won't take anything for granted. I'm going to work my heart out to earn every single vote," Clinton said in a fundraising email to supporters yesterday.
Should she win the nomination, Clinton would face the winner of a crowded Republican primary field that could feature as many as two dozen candidates. Three Republican senators have already entered the race, Marco Rubio of Florida, Ted Cruz of Texas, and Rand Paul of Kentucky.
Despite Clinton's efforts to avoid an aura of inevitability, her potential Republican rivals are already treating her as the Democratic nominee.
Clinton is also taking a low-key approach to fundraising, forgoing the celebrity-studded fundraisers that marked her husband's presidency, as well as the high-dollar private events put on this year by a potential Republican rival, former Florida Gov Jeb Bush, the brother and son of former presidents.
Instead, Clinton's initial appeals for money will be for small-dollar donations collected over the Internet instead of in swanky fundraising blowouts in New York, Los Angeles and Silicon Valley.
"Everyone knows that over time Hillary Clinton will raise enough to be competitive," said Tom Nides, a top Wall Street supporter and former State Department adviser to Clinton. "Her objective is not to raise money to prove that she can. It's to build the grassroots organisation.
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