Cochlear ropes in Brett Lee as global brand ambassador

Hearing implant maker Cochlear today said former Australian cricketer Brett Lee has been appointed as its global brand ambassador.
As Cochlear's ambassador, Lee will spearhead the 'Sounds of Cricket' campaign to raise awareness of the significant medical, social and economic impacts hearing loss can have on individuals and their families, the company said in a statement.
"We are delighted to have one of the true greats of sport working with Cochlear. Sport is a universal language and cricket is one of the most communicated languages in the world. With an ambassador like Brett, our goal is to connect as many people as possible to a world of sound," Cochlear Chief Executive Officer Chris Roberts said.

It is estimated that 360 million people worldwide suffer from a disabling hearing loss. Many, however, are not aware of the effects it can have on them or what treatments are available.
"Hearing loss is a huge global public health issue. I can't imagine cricket without sound - on the field not hearing the appeals and the crowd, off the field not hearing team mates, or at home not hearing family," Lee said.
"I can't imagine it. And through the language of cricket, a game with three billion fans across the world, we can expose more people to implantable hearing technologies. We can help more people go from silence to sound," the 38-year-old former Australian pacer said.