The stock of Coffee Day Enterprises, which runs Cafe Coffee Day (CCD) chain, listed at Rs 313, a discount of 4.57 per cent over the issue price on BSE.
Massive selling soon engulfed the stock and it finally ended at Rs 270.15, reflecting a sharp decline of 17.63 per cent. During the day, the stock plunged 18.9 per cent to hit a low of Rs 266.
At NSE, shares of the company nosedived 17.54 per cent to settle at Rs 270.45.
Volumewise, 37.99 lakh shares of the company changed hands at BSE and over one crore shares were traded at NSE during the day.
The company commands a market valuation of Rs 5,565.14 crore.
Coffee Day Enterprises' Rs 1,150-crore public issue was subscribed 1.81 times last month.
The company, which competes with global giant Starbucks in the fast-growing Indian consumer market, had fixed a price band of Rs 316-328 per share for its IPO.
Promoter holding in the company stands at 52.56 per cent while FIIs and domestic institutional investors (DIIs) hold 6.49 per cent and 10.68 per cent, respectively, as per BSE data.
Coffee Day Enterprises is the parent company of Coffee Day Group and operates coffee business through a subsidiary, Coffee Day Global Ltd (earlier known as Amalgamated Bean Coffee Trading Company Limited) and its subsidiaries.
In the broader market, the BSE benchmark Sensex ended with a loss of 97.68 points at 26,559.15.
