Consumer Brand 'Casio' Conducts Awareness and Anti-counterfeit Drives

/ -- Casio, a leading consumer brand in the country, is aggressively running awareness drives to fight the counterfeit markets in India and to educate customers about genuine Casio products.

Casio India is advising the consumers to register their products at https://register.casio.in/Home.aspx. This helps to acknowledge the originality of Casio product and also seamlessly gives access to warranty service to the consumer.

The brand is continuously advising consumers to purchase Casio products only from authorized retail partners, modern retail outlets and official online channel partners. The list of brand's authorized online channel partners is available at https://www.casio-intl.com/in/en/news/2015/BewareofFakeCasioCalculatorswhenpurchasingonline/ . Consumers can visit www.casio.co.in or contact Casio India on casiocare@casio.co.in for more information on its official channel partners.

Continuing its drive to curb the sale of fake Casio products in the market, Casio carried out a criminal raid action in Mehta Building, Kolkata with the assistance of city police on 8th December, 2018. The police seized large quantities of counterfeit Casio calculators during the raid action.

Umesh Kumar Gupta, Legal Head of Casio India, said, "The Company will continue to take appropriate action to protect its brand image and safeguard the intellectual property associated with Casio products. Interest of customers is paramount and the Company will also continue to educate customers about the genuine Casio products and authorized channels."
Sale of counterfeit products also affects the health and environment because of improper channelization of electronic waste generated by the product. The customers are advised to return the electronic waste of Casio printing calculators, label printers and accessories generated after their end of life as per the Product Disposal Guidelines uploaded at https://www.casio-intl.com/media/in/support/pdf/Info_on_Website.pdf
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