According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine's Day (55 per cent), and more than a third plan to spend time with their loved ones by going to the movies (42 per cent).
The Mastercard survey throws light on spending patterns that are expected this Valentine's Day.
Among the Indian consumers surveyed, a fifth (21 per cent) plan to buy a gift for their loved ones on Valentine's Day, on an average spending close to Rs 1,500.
"When it comes to expressing love on Valentine's Day, Asia Pacific consumers including India are still sticking to traditional favourites including flowers and going out for a nice meal.
"Celebrated across cultures, Valentine's Day continues to be one of the biggest spending days around the world, with young and mature consumers enjoying the merriments associated with this special day," Mastercard Asia Pacific Senior Vice President Communications Georgette Tan said.
The markets included Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
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