Cure.fit unveils expansion plans

Health and wellness startup Cure.fit has plans for aggressive expansion in various cities in the country in the next few years.

The company has recently raised 120 million USD, co-founder Mukesh Bansal told reporters here today.

He was flanked by Bollywood star Hritik Roshan, who is the company's brand ambassador.

Cure.fit, founded in Bengaluru about two years ago, operates three verticals Cult.fit, Eat.fit and Mind.fit.

Cult is a chain of fitness centres by Cure.fit and Mind.fit offers training modules in mental well-being.

Eat.fit is the health food vertical of Cure.fit that offers calorie counted balanced meals, according to a company release.

Cure.fit started its operations in Hyderabad today.

"We are super excited about launch of Cult in Hyderabad. We started two years ago in Bangalore. Got great response in Bangalore, followed by Gurgaon and Delhi. Hyderabad is third city we are launching," Bansal said.

The company, if all goes well, would like to open 500 centres by 2021, he said.

"Hyderabad, by end of next year, we want to be 50, we will be about 15 by end of this year. India, (we) will reach 200 by end of next year and hopefully, all goes well, 500 by 2021," he said.

The company has crossed 100,000 customers between the three markets, he said.

Currently, there are 60 outlets of Cult in Delhi, Bengaluru, Hyderabad and also Mumbai (with three centres).

The cities on the roadmap (for expansion) include Mumbai (in a big way), Kolkata, Chennai and Jaipur, Bansal said.

"Next 12 to 15 months, our focus is to really build a strong penetration in India," he said.

Hritik Roshan said he joined the endeavour as health and wellness is close to his heart.