"We have roped in Amitabh Bachchan to push our brand further and gain marketshare," owner of the brand N R Group Director Arjun Ranga said here today.
He added, "We are the largest organised agarbathi player with 20 per cent marketshare in the organised segment, pegged at Rs 2,400 crore."
According to Ranga the group is aiming to double the marketshare with enhanced brand promotion and is planning to double its distribution over the next three years.
Speaking about exports, he said the total size is Rs 450 crore and for the company 10 per cent of its revenue comes from overseas markets.
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