A new campaign, featuring Ali Zafar, will be launched shortly, Dabur India said in a statement.
"We believe Ali Zafar exemplifies and brings to life the values and the proposition of OxyLife Men and we are confident of the success of this relationship," Dabur India head of Marketing-Skin Care Sanjay Singal said.
OxyLife Men Creme Bleach has been developed keeping the male skin in mind, he added.
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