"This is the first time in the history of the brand that two reigning beauty queens of Bollywood would be together endorsing Dabur Amla Hair Oil," the company said in a statement.
Commenting on the announcement, Dabur India Ltd Marketing Head - Personal Care Praveen Jaipuriar said: "In order to meet these evolving needs of today's woman, Dabur Amla Hair Oil has undergone a face-lift that makes the brand more youthful, contemporary and in sync with today's consumer."
A commercial featuring the two stars would be on air shortly, it added.
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