The Gorkhaland Territorial Administration (GTA), state tourism department and information and cultural affairs department are jointly organising the festival in Darjeeling to revive tourist interest in the hills, West Bengal Tourism Minister Gautam Deb said.
"We are planning to invite foreign consulates and embassies to visit and participate in the festival in order to send out the message to the world that the situation in Darjeeling is normal again, and visitors can enjoy the peace and serenity of the hills," Deb told PTI.
Economy in the hills, which is largely dependent on tourism, had taken a hit owing to the agitation, GTA principal secretary Subrata Biswas said.
"In the backdrop of this, we are organising this festival to tell people that there is nothing to fear about and that they are more than welcome to Darjeeling," he said.
Describing the lush green hills with a view of snow-capped Kanchenjunga as a "spectacularly beautiful destination", Biswas said apart from domestic tourists, a large number of foreign visitors also explore the place during this time of the year.
"Local arts, dresses and cuisines will be showcased at the festival to cater to different interests of tourists. Adventure sports like rafting, para-gliding, hiking and leisurely pastimes like bird watching will also find a mention in the promotional activities," he said.
Home stays at remote villages and several lesser-known destinations in different parts of the hills have opened up a broader vista for tourists who can now enjoy familial warmth in the midst of tranquillity, Biswas added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
