The government has made it a "must carry" channel making it mandatory for cable and Direct to Home (DTH) operators to provide it to their subscribers.
"Since there are farmers in every state, so under the Cable Act, the Kisan channel has been made a must-carry channel. Must carry means that it is compulsory for every cable network or DTH network to carry it," Information and Broadcasting Minister Arun Jaitley today said.
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Jaitley also said the channel would become available 24x7 after it is launched and its programmes would be primarily for agriculture sector and rural India. Information related to weather can be very useful, he said.
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