DEITy to rope in experts for chalking out strategy for ESDM

Department of Electronics and IT (DEITy) is on the lookout for consultants to help chart out a roadmap for developing electronics design and manufacturing (ESDM) sector in India, which is poised to touch USD 400 billion turnover by 2020.
These consultants will be responsible for formulation and implementation of policies and guidelines related to the promotion of the Indian ESDM sector, DEITy has said in an advertisement.
Demand for technology products, specifically electronic products, have registered significant growth. Estimates suggest the demand for electronics hardware in the country could touch USD 400 billion by 2020, from USD 45 billion in 2009.

The estimated production in India is expected to reach USD 104 billion by the year 2020, creating a gap of USD 296 billion in demand and production.
This presents an opportunity for companies in the ESDM sector to look at India as their next destination to cater to the domestic Indian demand as well as an exports hub.
"ESDM promotion programme of DEITy seeks to radically change the electronics hardware manufacturing in the country by increasing value addition, encouraging technology development and Indian IP creation with a view to creating domestic manufacturing capacity of USD 400 billion in next 10 years," the advertisement on DEITy website said.

The Department plans to hire a senior consultant, two consultants and eight other professionals for the Programme Management Units (PMU), it added.

The last date for receipt of application is February 21.
The team will be responsible for techno-commercial evaluation of project proposals received and recommending financial incentives, tendering/selection for government procurement of services as well as project formulation and management.
They will assist in organising government approvals, coordinate with internal and external stakeholders, identify trained manpower requirements in ESDM sector and map existing educational infrastructure.
The hired team will also be mandated to develop communication plans and execute brand building initiatives for supporting short and long-term objectives of the programme.

Besides, the government has initiated several initiatives for the development of electronics sector in the country.
It recently approved National Policy on Electronics (NPE) which involves investment of about USD 100 billion and providing employment to around 28 million by 2020.
Under the NPE, the government seeks a turnover of USD 400 billion by 2020, which includes USD 55 billion from chip design and embedded software industry and USD 80 billion from exports in the sector.
The Policy proposes setting up of over 200 electronic manufacturing clusters.