In a message posted to Medium, co-founders Sunil Paul and Jahan Khanna said Sidecar's rides and deliveries will end at 5 pm Eastern time today.
"Today is a turning point for Sidecar as we prepare to end our ride and delivery service so we can work on strategic alternatives and lay the groundwork for the next big thing," they wrote.
The three-year-old San Francisco company's investors included Google Ventures and Richard Branson.
While Uber Technologies says it's operating 68 countries and Lyft gives rides in 190 cities, Sidecar did business in just eight markets across the US Paul and Khanna posted that Sidecar faced a "capital disadvantage."
Apps for hailing rides have become a huge business in just a few years, but it's not clear how many companies will survive as the industry grows.
Companies are grappling with new regulations and unionization pushes and other industries are trying to borrow some of their innovations.
Since Sidecar was struggling to gain passengers, it tried to retool in August by focusing on business-to-business deliveries of food and products over giving rides.
Today Uber and Lyft mostly move passengers and Postmates only delivers food, but he thinks the companies will evolve into networks.
"The lines are going to be a lot more blurred going forward," he said. "An Uber driver might be transporting a combination of passengers, food and packages."
He said Sidecar broke ground in the industry, but other companies did a better job of capitalizing on the ideas it pioneered.
"They had all these cool features," he said, "but people didn't even know what ridesharing was.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
