The two sporting stars will be the first brand spokesperson for the entire range of Rodeo Drive Luxury brands retail line in India, Managing Director of Rodeo Luxury Products, Prithviraj Bagrecha said in a statement here.
Both stars will represent Rodeo Drive as their brand ambassador to promote its 'exciting' brand value. For this, they will appear in Rodeo Drive advertising campaigns in TV and print media, he said.
Dhawan, who scored the fastest Test century on debut, said, "It gives me immense happiness to associate with Rodeo Drive Luxury Products, the first luxury boutique in Bangalore and housing the best of the luxury brands and bringing in complete customer satisfaction at the best costs. Apart from world class watches a destination for luxury accessories and collectibles, makes it indeed exclusive. I am most delighted to be a part of this wonderful enterprise."
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