Domino's Pizza to use Zippr 'code' to deliver orders

Jubilant Food Works, which operates Domino's Pizza chain, has partnered with Hyderabad-based start-up Zippr to use latter's coding method for delivering the orders instead of using consumers' address.
With this partnership, Domino's consumers will be able to share their address during checkout on its online ordering platform, Jubilant Food Works said in a statement.
The location management platform has developed an 8-character code called a 'Zippr' which replaces the four line address. Now, Domino's online customer will simply use a Zippr code while checking out after placing the order online, instead of entering a four-line address.
Domino's would start Zippr services initially for Delhi NCR users and the same would be rolled out in other cities in the next 15 days.

Domino's Pizza India Senior VP Marketing S M Narayanswamy said, "Delivery constitutes a significant part of our overall business and within that, the share of online ordering is growing fast.
"Realising that smart devices and laptop screens have become major touch points for our customers to reach us, we are investing heavily in technology and exploring all possibilities that enable us to offer better services".
"This is really exciting for us at Zippr, this partnership will enable our customers to use Zippr on Domino's checkout, solving the last mile logistics problems and saving costs," Zippr founder & CEO Aditya Vuchi said.