On the Sustainable Fashion & Textile Day at Lakme Fashion Week Summer Resort'17 Anavila presented "What is the Sari for, in 2017'.
The designer's brand has always been about 'sustainable', 'organic', 'handwoven' and 'saris'.
Anavila says her endeavor is to keep the sari relevant through time.
"Don't brand the sari particularly to occasions like festival s and weddings. We need to change that mindset. We all have to make sari more wearable," Anavila told PTI.
Anavila is known for successfully weaving new textiles with different organic yarns in natural dyes. Her efforts for reviving traditional techniques generates employment for weavers. The designer's creativity comes with consciousness, making her the ideal brand on fashion forecasts.
Anavila finds a muse in leading actor Priyanka Bose, globally known for her meaningful work in the field of cinema.
"Priyanka's approach to her craft is with a purpose and she has created her own space in Indian and international cinema. She is an artist who makes a mark for India on a multicultural platform," Anavila says.
With this presentation, Anavila hopes that more and more young women will embrace the sari as their personal expression.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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