The campaign will involve a series of six speeches by leading Cabinet ministers as well as a "showcase" policy speech by British Prime Minister Theresa May in the coming weeks, in an attempt to spell out the contours of a post- Brexit relationship with the EU.
"What the public want is, they want the vision and they want some meat on the bones," UK international development minister Penny Mordaunt said in reference to the campaign tomorrow.
On the "overall plans for Brexit" question, 74 per cent said May's plans were unclear, while just 17 per cent said they were clear.
The poll comes as there is mounting pressure on May to set out her vision for Britain after Brexit, something the showpiece speech within the next three weeks is expected to address.
Meanwhile, hard Brexiteers foreign minister Boris Johnson, Brexit minister David Davis and international trade Liam Fox will also set out their agenda while addressing sticky issues like the devolution of powers, workers' rights and trade.
The away day is seen as crucial after two major "war cabinet" meetings of her Brexit sub-committee earlier this week failed to arrive at a decisive conclusion.
Meanwhile, the rebellious voices within the Conservative party have continued to raise their pitch, with a senior MP warning that Parliament could defeat Theresa May's final Brexit pitch unless she succeeds in laying out a decisive plan.
May is also facing a growing discontent among Tory party donors, with one senior backer warning that the Tories will be "decimated" at an election unless the Prime Minister ends her indecision and shows leadership.
"She's got to take the bull by the horns and say, this is the road we are going. Do your damnedest if you want to vote me out, vote me out'," said John Hall, who has given the Conservatives more than 500,000 pounds since 2007 and helped fund May's snap general election in June 2017.
All eyes will now be on Johnson, who is set to kick off the series of keynote Brexit speeches on Wednesday. The staunch Brexiteer is expected to make a rallying call for unityamong MPs on either side of the Brexit divide within the Conservative party.
His speech will come days after the EU's chief Brexit negotiator, Michel Barnier, warned an agreement over a transition period after Brexit was dependent on Britain making substantial choices on the future relationship with the 27- member economic bloc.
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