"These are things that are quick wins, we know we can do them, women in stadium, women driving, that's great, but women driving is not the end all, be all of women's rights," Princess Reema bint Bandar al-Saud told the Atlantic Council in Washington.
As part of a wide-ranging social and economic reform initiative in the face of fallen oil revenue, King Salman announced in September that Saudi women would be allowed to drive from June this year.
Saud, a vice-president at the General Sports Authority of Saudi Arabia, said deeper issues are still being worked on including "a woman feeling safe in her home" and having any career path open to her in a traditionally male-dominated society.
"Those are things that will be more dynamic in moving the conversation for women's rights than just getting her driving," said Saud, who in 2016 became the first woman named to a senior post in the Authority, which is the equivalent of a ministry.
The Sports Authority is trying to get more Saudis exercising as part of efforts to build a healthier population.
Saudi women traditionally cover themselves from head-to-toe in black robes, known as abayas, but Saud said the attire will be no hindrance to women's exercise.
She said she knows of three companies making abayas for running and two more that have robes designed for cycling.
"Innovation will come. It has to come," she said.
"Guess what, I'm wearing trousers today," added the princess, also dressed in a sparkling silver shoes, purple, black and grey flowing sleeves, and with a blue scarf around her head.
Disclaimer: No Business Standard Journalist was involved in creation of this content