"Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person," Rajeev Jain, Senior General Manager - Marketing, DS Group, said in a statement.
Chopra would feature in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds - Rajnigandha Silver Pearls, the company said.
"I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls. It is not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs," Chopra said.