The 25-year-old singing sensation, who was raised in Suffolk, is a huge fan of Hoax, the clothing line which was started locally in his hometown, and has been promoting the range by wearing it at various public events, reported Femalefirst.
"Ed is a huge fan of Hoax's stuff and has been wearing their clothes since he was a little boy. He knows the guys at the company and wanted to help them out as much as he could so he has invested in their business," a source said.
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