Edelweiss Group signs up Saina Nehwal as Brand Ambassador

World No. 1 shuttler Saina Nehwal has been roped in as the brand ambassador of Edelweiss Financial Services in a multi-crore deal initiated by IOS Sports & Entertainment.

This is a first such brand association for Edelweiss and as part of the multi-year deal, Saina will feature in communication that will be part of a 360 degree multimedia national campaign.

Additionally, as Sponsor, the Edelweiss brand logo will appear on Saina's jersey across domestic and international tournaments that she will be participating in over the period of the association.

"Edelweiss is a trusted friend as we go back a long time since our Olympic Gold Quest (OGQ) days where Edelweiss was one of the first companies to promote women empowerment and sports via OGQ," Saina said.

"Edelweiss and I share similar values. For me, it's about building a winning proposition and for Edelweiss, it's to develop long term meaningful solutions for clients.

"Actually, now I can fully concentrate on my game because with Edelweiss as a trusted advisor who understands my needs, I know my financial goals will be taken care of. The brand partnership with Edelweiss is indeed a happy match."

Addressing a press conference, Rashesh Shah, Chairman & CEO, Edelweiss Group said, "Edelweiss today is expanding its presence pan India with the Insurance, housing finance and credit businesses. Saina is an inspirational icon, which is one of the compelling reasons to associate with her.

"We have all seen her commitment to the game, her unwavering focus, sheer hard work and mental discipline as she keeps on getting better and better. It is indeed a pleasure to sponsor the champion, Saina Nehwal and have her as Edelweiss's brand ambassador."

Edelweiss Group, with a Rs. 27,000 crore asset base is amongst the top 200 companies in India in terms of profitability.

Neerav Tomar, MD & CEO IOS Sports & Entertainment said: "In a multi-crore deal we have signed Saina's main sponsor branding on front of her Jersey today. We are very happy to have Edelweiss on board. We look forward to a new relationship with Edelweiss. We are looking at other brands also for signing endorsement deals with Saina Nehwal.