Arsenal's new technical director Edu has challenged the Gunners to find a winning mentality as they bid to erase memories of last season's disappointments.
The former Arsenal midfielder, who was a member of Arsene Wenger's 'Invicibles' squad who won the 2004 Premier League title without losing a game, says it is vital for the club to build the mental strength that was so key to their success in those glory days.
"To work with a strong mentality, you don't do it like that (instantly). You build a good mentality," Edu said in an interview with Arsenal Media, his first since returning to the club.
"When you talk about mentality, it's not only the players. The club has to have the same mentality as the players.
"We have to have the same mentality, and the mentality of Arsenal, we always had to have winning in front of us. That's football. That's the real world."
Edu was working as Brazil's technical director before moving back to north London and is now taking stock of the club's situation after arriving to work with boss Unai
"We were working hard but at the same time, we were enjoying it. That was important because at the time winning was important, but you have to enjoy it as well and we did that with our group."
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