Brand ambassadors should be brought under new consumer protection law: CAIT

Argues that brand ambassadors are an integral part of sales campaign and influence consumer choice

Brand ambassadors endorsing products should be brought under the ambit of the new consumer protection law as they influence a choice of consumers, traders body Confederation Of All India Traders (CAIT) said on Sunday.

In a communication sent to Consumer Affairs Minister Ram Vilas Paswan, CAIT pitched for early passage of the new consumer protection bill.

"Brand ambassadors endorsing products should be brought under the ambit of consumer protection act since they influence [a] choice of consumers and promote [a] sale of products," it said in a statement.

It said that brand ambassadors are an integral part of sales campaign of products.

"In fact, they act as service providers in entire sales mechanism and therefore they become subject to consumer protection act and also the money taken as consideration by the brand ambassadors is generally accounted in the cost of [a] product," it added.

There is a need to fix the liability as well for the claims made by them in their product endorsements, it added.