"We are prepared and will be prepared if need be to use rebalancing measures," European Commission Vice President Jyrki Katainen told a press conference in Brussels.
But he said Brussels was hoping "we are not forced to use them" as it favoured "dialogue" with the Trump administration.
Katainen said Brussels was seeking "clarity" on how the tariffs will be implemented as the 28-nation bloc argued it should be excluded because its industry was not a security threat to Washington.
He said he hoped for greater clarity when US Trade Representative Robert Lighthizer visits Brussels on Saturday for long-planned talks that are now a de facto crisis meeting.
Katainen echoed remarks earlier by EU Trade Commissioner Cecilia Malmstroem who said the bloc was "not preparing for battle" but had to be ready to protect its industry.
Malmstroem said dialogue was the "prime option" for the bloc.
Brussels has already drawn up a hit list of flagship American products to target for countermeasures if its exports are affected by the tariffs including peanut butter, bourbon whiskey and orange juice.
They are due to take effect in the next two weeks.
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