The chief monetary authority for the 19 countries that use the euro confirmed Monday it had begun the purchases, which aim to make credit cheaper, boost growth and raise inflation. ECB President Mario Draghi had announced the start date last week, sending stocks higher and the euro lower.
The bonds are bought from banks and other financial institutions using newly printed money.
Among the ECB's chief concerns is low inflation - which at negative 0.3 per cent annually is a sign of the economic weakness that has plagued the currency union as it struggles with high government debt.
Yields on government bonds have already fallen in anticipation of the programme's start. Some eurozone government bonds are trading at negative yields, meaning investors pay that government for loaning it money.
One key effect of the programme is expected to be a weaker euro, which would help eurozone exporters. More euros in circulation help drive down the currency's value, as expressed by its exchange rate.
The euro traded at USD 1.09 Monday, well down from just under USD 1.40 in May, 2014. Some analysts think it could be headed for parity - one euro for one dollar.
