"After 20 years, content is again being accepted. The last time we saw that happen was when directors like Ketan Mehta, Govind Nihalani, Shyam Benegal made films. Their movies were successful.
"It is good to see that experimental films that were not so successful five years ago, are being made again," Sinha said today on the sidelines of Cine Bahas Talab 2013.
The 48-year-old, who last directed 2011 Shah Rukh Khan starrer "Ra One", took part in a discussion on the 'Conflict between content and collection in Bollywood'.
"We are a society that worships our heroes. It is not a new phenomena, it has been happening since the very beginning. The five or six stars of Bollywood are brands and they want to maintain it and hence it has given rise to the 100 crore club.
"The stars and the studios run the film business. You will never find the director putting an advertisement that his film has collected so much at the box-office," said Sinha, who is making his debut as a producer with upcoming 3D film "Warning".
"I have been honest with myself creatively. In my two outings, I have found my balance. But I feel it is a conflict between content and audience.
"As a director you have to have a connect with the audience and understand their needs to achieve the balance between content and collections," Rai said.
Poet-writer Uday Prakash, who was honoured with the Sahitya Akademi Award for his collection of short stories, 'Mohan Das' in 2011, resented that films today are not rooted.
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