National Civil Protection Coordinator Luis Felipe Puente told Milenio TV that 60 people were hurt but he had no immediate report of any fatalities at the open-air San Pablito Market in Tultepec, in the State of Mexico.
Images broadcast by Milenio showed smoke rising yesterday from the scorched ground and fireworks stands.
The Mexican Red Cross said it sent 10 ambulances with 50 paramedics to the market, where emergency crews attended to victims and hosed down smoldering hotspots as sirens wailed and fireworks continued to pop off.
Puente added that there was no choice but to let any unexploded fireworks be consumed.
A fire engulfed the same market in 2005, touching off a chain of explosions that leveled hundreds of stalls just ahead of Mexico's Independence Day. A similar fire at the San Pablito Market also destroyed hundreds of stands in September 2006.
Many in Mexico traditionally celebrate holidays including Christmas and New Year's by setting off noisy firecrackers and rockets.
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