Expo offers platform to gain knowhow on marketing for kids

From top corporates to emerging startups, an upcoming exposition offers a platform to showcase children centric consumer brands and gain insights as well into communicating with young consumers within the age group of 15 years.
"The philosophy of the expo is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event," says Rahul Gupta, founder of World Children Expo 2013 (WCE).
The second edition of WCE scheduled to be held in Gurgaon for three days beginning May 17 is set to feature prominent brands from entertainment, education, technology, clothing and apparel, food and beverages, health care, toys and the fast moving consumer goods industry.

"India is one of the youngest countries and for us as marketers, understanding teenagers is very key. We are pleased to partner with WCE to develop and share a customised report on Indian teenager's lives, hopes and attitudes. This will provide insights for both marketing and communicating with young ones," says Rima Gupta, Executive Director, TNS Consult, a global research consultancy which is partnering the WCE.
The expo has been divided into three parts: A Business Conclave section, "Kidzooka" - an awards section for children centric brands and "The KiddZone" - a carnival like expo area for children to be held over the weekend of May 18- May 19.

Speakers at the business conclave would discuss topics, essential for the growing kids industry.
Some of the topics lined up include "Responsible Marketing to Kids", "The Foods Businesses", "The Digital Forum", "Edutainment Panel" etc. Industry leaders are also set to share how their personal experiences with children provided them insights and ideas on the evolution of children over the years as a consumer group.