Facebook craze drops among Hyderabad teens: TCS Survey

Image
Press Trust of India Hyderabad
Last Updated : Nov 20 2015 | 6:32 PM IST
Craze of popular social networking site Facebook has witnessed a drop among city youngsters with 83 per cent using it against 91 per cent last year, a TCS survey showed.
"Facebook leads from the forefront (used by 83 per cent) followed by Google+ (used by 74 per cent). An interesting observation was that Google+ was more popular among young girls of the city (used by 78 per cent) as against Facebook (used by 67 per cent girls)," the TCS Youth Survey results announced today said.
Last year, Facebook recorded a lion's share of 91 per cent young users, followed by Google+ at 72 per cent and Twitter at 47 per cent.
The TCS Youth Survey is one of the largest surveys in the country that captures the Digital habits of children between the age group of 12-18 years.
Generation Z (Gen Z) is defined as the group born after 1995 - the current youth generation.
TCS has been conducting the TCS Youth Survey with students across 15 cities, as part of the TCS IT Wiz Quiz.
The report also revealed that smartphones are the most coveted electronic gadget (84 per cent) amongst Hyderabadi teenagers.
However, desktops/home PCs and laptops are the most popular mode of accessing the Internet (48 per cent) followed by smart phones (33 per cent).
Vice President and Global Head, Technology Business Unit, TCS, V Rajanna said Gen Z youth of Hyderabad are socially collaborative, technologically aware and true Digital Natives.
"Our annual survey of high school children across India helps us understand tomorrow's professionals and create exciting career and learning opportunities for them," he said, adding the sample size of Hyderabad was 1000 students from 50 schools across the city.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 20 2015 | 6:32 PM IST

Next Story