Facebook profiles may predict health problems

Image
Press Trust of India London
Last Updated : Mar 11 2015 | 5:42 PM IST
Facebook profiles can be ten times more effective at predicting health problems than looking at where people live, scientists say.
Alex Kogan, a social psychologist, and his colleagues at the University of Cambridge suggest Facebook may be a better tool for tracking health issues than geography.
The researchers claim to have built an algorithm that can 'learn' Facebook users' political preferences, health risks and levels of happiness.
The algorithm analyses users' likes, interactions and friendship groups to arrive at its conclusions, 'The Times' reported.
Most of the work is done by a computer that is fed large-scale survey responses and then crunches people's profiles to work out, for example, whether retweeting the Pope's Latin Twitter account makes you more or less likely to vote for Mitt Romney or liking 'OMG These Monkey Videos Will Make You Weep!' on Facebook suggests you are a smoker.
Using the algorithm, researchers found links between users' Facebook friends and health problems.
They found strong links between users' Facebook friends and their tendencies to smoke and drink, and have diabetes, high cholesterol and high blood pressure.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 11 2015 | 5:42 PM IST

Next Story