Flipkart and Decathlon announce partnership

Online retailer Flipkart and sports goods company Decathlon today announced a strategic partnership to bring the latter's selection of sports equipment, fitness products, clothing, footwear and accessories to Indian shoppers.
These products would be available at the same prices asin the physical stores, only on the Flipkart platform.
"This is a milestone partnership where a sports retail giant like Decathlon has chosen Flipkart as its preferred partner to expand its reach to online Indian shoppers," Flipkart Fashion HeadRishi Vasudev said in a statement here.
"We areconfident that with this association will further cementFlipkart's dominance as the most-preferred online destinationfor every sports and fitness enthusiast," he added.

"The sports and fitness industry in India is estimated to be worth $1.8 billion, while the online penetration in the category is currently pegged at only 7 per cent. Flipkart, alreadybeing the market leader in the online sports and fitness wearand equipment category, has witnessed a 100 per cent YoY growth in thecategory," Vasudev said.
He further said "by now partnering with the world's largest sporting goods company, we look forward to maintaining this growthmomentum and our stronghold in this category."

The partnership would also enable Decathlon to marketto Flipkart's wider 100 million+ customer base, including tier-2 cities and towns across India, the statement said.

Covering product listings in over 120 productcategories (clothing, accessories, fitness equipment, sportsgoods, sports accessories, outdoor gear and much more) fromtop brands including Quechua, Domyos, Kipsta, Btwin and Kalenji, Flipkart would offer products across a broad pricerange, starting INR 99 to 20,000, with serviceability to10,000 plus PIN codes in India.
"Over 30 sports lines are expected to go live by December this year," it said.