Force Motors targets inter-city operations with new 15-seater

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Press Trust of India Panaji
Last Updated : Dec 20 2014 | 11:55 AM IST
Force Motors Limited (FML), formerly Bajaj Tempo is targeting a major chunk of inter-city transport vehicle requirements through its recently introduced indigenous fifteen-seater vehicle, a senior official said here.
"The company has launched a 15-seater and a 3050 vehicle (Traveller) which has a 13-seater and a nine-seater variant. Our 15-seater product completely aims at inter-city operations of the travel trade requirement," said A K Verma, Regional Manager (Maharashtra and Goa), FML.
He said the company's product, which was launched in Maharashtra earlier last month, is picking up well, and similar results are expected in Goa too.
"The short distance inter-city transport like Goa to Belgaum (Karnataka), Goa to Kolhapur (Maharashtra) or might be Goa to Mumbai can be targeted with this vehicle," he said.
The FML is aiming to cater to staff carrier and school bus segment through its other products like 3050 13-seater and nine-seater, Verma added.
He stated that the products are completely indigenous and produced at their factory in Pritampura near Indore.
In the 15-seater segment, Verma said, the company expects to hit 10-15 per cent share, competing with other companies which are already established in the market.
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First Published: Dec 20 2014 | 11:55 AM IST

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