Ford announces 25 global experiments, one in India

The pilot project in India Share-Car, aims to create a model for easy vehicle sharing among small communities

India is among the countries where US-based auto maker Ford has announced 25 mobility experiments this year to test breakthrough transportation ideas for creating better customer experiences.

The 25 mobility experiments from Ford include a pilot project in India - Share-Car - that aims to create a model for easy vehicle sharing among small communities.

"We are driving innovation in every part of our business to be both a product and mobility company - and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago," Ford President and CEO Mark Fields said in a statement.

The first steps for Ford smart mobility are 25 experiments - eight in North America, nine in Europe and Africa, seven in Asia and one in South America.

Each experiment is designed to anticipate what customers will want and need in tomorrow's transportation ecosystem, the US-based company said.

"We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute," Fields said.

The experiments the company is undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond, he added.

The experiments address four global megatrends -- explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities.