Ford India sales up 38.83% at 24,026 units in February 2017

Ford India on Wednesday reported a 38.83 per cent increase in total sales at 24,026 units in February this year.

The company had sold 17,306 vehicles in the corresponding month last year, Ford India said in a statement.

Domestic sales rose by 52 per cent to 8,338 units last month as against 5,483 units in the same period a year ago, it added

Exports during the month under review grew by 32.69 per cent to 15,688 units as compared to 11,823 units in February 2016.

Commenting on the sales performance, Ford India Executive Director, Marketing, Sales and Service Anurag Mehrotra said the industry is seeing some green shoots, recovering from the impact of demonetisation.

"Ford continues to grow faster than the industry, which bears testimony to our three-pronged strategy of product-led transformation, busting the myth of cost of service and enhancing dealership experience," he added.

The company also extended its sales and service network in Chennai and Surat with the inauguration of Eureka Ford and Surat Ford's showrooms and services facilities.