Automaker Ford India on Monday said it will increase prices of its models by up to 4 per cent from January to partially offset the impact of rising input costs.
"The price increase is necessary due to several external factors, such as frequent fluctuations in commodity prices and rising input and freight costs," Ford India Executive Director - Marketing, Sales and Service, Vinay Raina said in a statement.
The company has tried to minimise the impact on its customers by absorbing a large part of these incremental costs and capping the price hike to 4 per cent, Raina added.
Also Read
The company said the price hike would apply to all Ford products, including the recently launched new Ford EcoSport.
"From an introductory price of Rs 7,31,200, Ford EcoSport is expected to see revision of up to Rs 30,000 across variants," it added.
Ford currently sells a range of models, from hatchback Figo with price starting at Rs 4.8 lakh to iconic sports car Mustang priced at Rs 71.62 lakh (all prices ex-showroom Delhi).
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)