Goel has been detained after owner of Ghaziabad-based Ayam Enterprises filed an FIR on Wednesday alleging that Ringing Bells "defrauded" it of Rs 16 lakh.
Ghaziabad Deputy SP Manish Mishra said Goel has been detained for interrogation in the matter.
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"We paid Rs 30 lakh to Ringing Bells through RTGS on different occasions. But it delivered us product worth Rs 13 lakh only. Upon follow-up, we could get products plus money totalling Rs 14 lakh," it claimed in the FIR.
The owners of Ayam Enterprises claim that they were threatened with life if they asked for the rest Rs 16 lakh "again and again".
Ringing Bells had begun the sale of Freedom 251 handsets, touted as the world's cheapest, via its website in February last year.
It landed in a controversy, however, with some alleging it was like ponzi scheme. The firm had claimed that around 30,000 customers had booked the phone despite some glitch and seven crore people registered for it.
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